|Category||Trucks, Tow vehicles||
|Title||when the primetime numbers are expected|
|Description||The idea that viewers watching a re-air are somehow an unfair addition rejects everything happening in television, <a href="http://www.rsfarmer.com/">rs gold</a> where “live only” ratings measurements are dead. The standard is “live plus same day,” which includes people who time shift, particularly via DVR.
It’s been five years since Janice Finkel-Greene, director of buying analytics for Magna Global told Adweek “the way people view television has changed, and a ratings stream with DVR playback included is much more representative of today’s audience. Rejecting live-plus-same-day program data stream because it might marginally overstate commercial viewing is a head-in-the-sand approach.”
Today, for primetime network shows, the standard is “live plus three,” or viewing within three days of air–including DVR and video-on-demand. And the trend is moving ever more swiftly toward “live plus 7,” which would include all viewing within a week.
So late night news re-airs are hardly ratings-driven gimmicks. The TV news business has long had within-the-letter-of-the-law tricks, employed in tight races and ratings periods, to protect top-rated shows or boost lagging ones. In local TV news, station executives will occasionally dump a late newscast on a night http://www.rsfarmer.com/ when the primetime numbers are expected to be weak, and run a “news special” in its place, thereby removing a poorly-rated newscast from the station’s average–because this is about money, after all.
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